Alex Martini
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Alex Martini walking the Fuji Speedway pit lane past a Nissan Skyline GT-R

About

The story behind Alex Martini

From starting Wisconsin Car Enthusiast Club in 2012, to launching Fitment Industries in 2017, AlexMartini has been responsible for connecting education to lifestyle for over 14 years and now leads the startup of MartiniWorks, MetaMartini, and TireWheelExperts. Tl;dr i'm just an overly enthusiastic car person!

A Decade of Cars & Community

I've spent over 14 years trying to help people understand the automotive culture through builds, brands, and stories. From our modified Ferrari F430 to the MX-5 build partnered with Mazda Motorsports, everything we do is to have fun and bring you along with for stories & education.

While i've been into cars for a long time, i'm not a mechanic. I learn with everyone who helps me in the comments and do my best to learn every nuance that exists. Don't expect perfection here, but I promise to always nerd out with you on the fun cars we build along the way.

Alex Martini squatting between a teal and a red Mazda Miata

What Makes the AlexMartini community different?

Alex Martini in the garage surrounded by performance parts and a car on a lift

Educational

We spend time diving into what makes a part work, how it can work for a viewer, and why it's important. Unlike just viral content, we try to teach how things work, not just what it is.

Alex Martini talking with Sung Kang over an orange Z engine bay

Storytelling

Every build has a story. The people, the setbacks, and the wins are what make the car worth caring about.

Substance over vanity

6-8x

Uploads / week

1.5M+

Community

6.7%

Engagement rate

12

Years of experience

Out in the world

Alex Martini and Bekah Martini standing between a yellow BMW M4 and a Ferrari F430 in fall leaves
Alex Martini leaning on a teal Lamborghini on a coastal road
Alex Martini jumping next to a Volvo in the snow
Alex Martini on the grid with a Liqui Moly Porsche GT3 race car
Alex Martini at the racetrack with a Cadillac GTP race car
Alex Martini laughing with friends at golden hour in a MartiniWorks jacket
Alex Martini in a white racing suit and cap at an SCCA weekend
Alex Martini strapped into the Miata race car before a session
Close portrait of Alex Martini in a MartiniWorks cap with his racing suit
Alex Martini between an orange Datsun and a blue Nissan Skyline at SEMA
Alex Martini on a balcony overlooking a BMW-branded racetrack
Alex Martini with an orange Genesis on a mountain overlook
Alex Martini sitting in front of an Audi race car
Alex Martini and Bekah Martini in front of the yellow BMW M4
Alex Martini standing on the roof rack of a tan Toyota 4Runner
Alex Martini in a MartiniWorks shirt with a friend