
Educational
We spend time diving into what makes a part work, how it can work for a viewer, and why it's important. Unlike just viral content, we try to teach how things work, not just what it is.

About
From starting Wisconsin Car Enthusiast Club in 2012, to launching Fitment Industries in 2017, AlexMartini has been responsible for connecting education to lifestyle for over 14 years and now leads the startup of MartiniWorks, MetaMartini, and TireWheelExperts. Tl;dr i'm just an overly enthusiastic car person!
I've spent over 14 years trying to help people understand the automotive culture through builds, brands, and stories. From our modified Ferrari F430 to the MX-5 build partnered with Mazda Motorsports, everything we do is to have fun and bring you along with for stories & education.
While i've been into cars for a long time, i'm not a mechanic. I learn with everyone who helps me in the comments and do my best to learn every nuance that exists. Don't expect perfection here, but I promise to always nerd out with you on the fun cars we build along the way.


We spend time diving into what makes a part work, how it can work for a viewer, and why it's important. Unlike just viral content, we try to teach how things work, not just what it is.

Every build has a story. The people, the setbacks, and the wins are what make the car worth caring about.
6-8x
Uploads / week
1.5M+
Community
6.7%
Engagement rate
12
Years of experience















