AlexMartini
Media Kit

With 1,500,000 fans and 450,000,000 views, AlexMartini's audience is not only growing, but also engaging at the moments that matter. Here are the stats to know you're working and talking to the right audience when you work with us.

70,000Facebook 352,000Instagram 550,000YouTube 490,000TikTok

1.5M+Total followers

450M+Lifetime views

8.2%Avg. engagement rate

Our Audience Demographics

A prime, purchase-ready audience across every platform. The core skews 18-44, right in the sweet spot for aftermarket and lifestyle brands.

YouTube

@Alex.Martini__

550,000Subscribers
59.7MViews / yr
340.1MImpressions / yr
1.5MWatch hours / yr

By age

18-24

28.3%

25-34

35.5%

35-44

17.7%

45-54

8.5%

TikTok

@alex.martini__

490,000Followers

By age

18-24

44%

25-34

42.4%

35-44

45-54

3.3%

55+

1.3%

By gender

86%

Male

14%

Female

Top locations

United States

48.2%

United Kingdom

4.3%

Canada

4.1%

Australia

3.2%

South Africa

2.1%

Philippines

1.5%

Other

33.4%

Instagram

@alex.martini__

352,000Followers
27.16MEngagements
12,600Avg. reel likes
8.2%Engagement rate

Facebook

@AlexMartiniAuto

70,000Followers

Why brands partner with Alex

Alex Martini leaning on a Nissan Skyline GT-R R34 in the Fuji Speedway pit lane

Authentic

Content is built off authentic conversations, tones, and activities the audience did not know they wanted to see. Uniquely developed and distributed.

Experienced

Over 12 years in the automotive industry, from car shows to product testing, benefiting both the novice DIY enthusiast and the experienced builder.

Involved

Active in the SEMA Wheel & Tire Council and global events like IMSA, WEC, NASCAR, FormulaDrift, Tuner Evolution, SlammedEnuff, Ebisu, and endurance racing.

Full picture

A background scaling ecomm startups and omnichannel content strategies means every partnership is optimized for a positive, measurable ROI.

Results Alex Delivers

Check out some of the results we've pushed with the brands we've worked with in the past.

Drivers gathered around Spec MX-5 cars during a Mazda racing school

Mazda Motorsports

A year-long creator partnership telling the grassroots racing story from the inside, across racing schools, events, and enthusiast culture.

Read the case study

Genesis Magma Racing

Phased storytelling across three activations to build Genesis Magma Racing credibility inside endurance racing culture, generating 7.4M views before the car ever raced.

7.4MViews
23 piecesContent
3Activations

Read the case study

Torque Motorsport

A two year partnership to help launch Torque Drift 2, an Australian drift game, with collaboration from Formula Drift.

28MViews
14Events
392KDownloads
352KFans

BBS

Influencer strategy, dealer education, and brand ambassadorship for the Unlimited program launch.

+429%Awareness
$149K+Sales
+165%Engagement
75 piecesContent

König

Curated content expanding König Wheels presence and driving product interest with enthusiasts.

$340K+Sales
26.5MImpressions
105+ piecesContent
+307%'25 Growth

Michelin

Global ambassador program scaling international awareness around tire safety and motorsport.

8Global events
22.5M+Views
8.2%Engagement
65 piecesContent

What our partners have said

Alex Martini with a blue Lamborghini on the Big Sur coast

“Our new partnership with Alex Martini reinforces our belief that the future of motorsports starts at the grassroots level. His influence and authenticity make him a powerful voice for the community we're proud to serve.”

Josh SmithManager of Motorsports Business Development, Mazda Motorsports

“Not only has Alex's team contributed to a 250% increase in sales but has also taught me and the rest of the Valvetronic team so many tactics when it comes to marketing structure in general.”

Brandon ArpinChief Marketing Officer, Valvetronic Designs