Alex Martini
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Alex Martini's modified Ferrari F430 kicking up dust in the desert

Automotive Content Creator

Alex.Martini

Alex Martinez, also known as AlexMartini, builds cars, talks about global automotive culture, and occasionally races cars that collectors would rather have hidden from the world. Oh, and he owns MartiniWorks, MetaMartini, and TireWheelExperts (in case you need car parts or marketing help!)

Giving Back To Lifestyle & Car Culture

Since 2022, I've tried to bring global car culture and lifestyle to the screen of every interested person regardless of age, gender, or ethnicity. In doing so, we've been able to explore the culture of cars, the people behind the builds, and the brands that are committed to seeing it grow; both automotive and not. My goal is to continue sharing those moments, teaching folks along the way on ways that they can get involved in cars, racing, or the lifestyle of it all. Thanks for being here, and I'm excited to hopefully chat with you in the comments!

Alex Martinez on his Mazda Miata race car
Alex Martini smiling on the hood of a yellow Nissan Skyline
Alex Martini waving in a racing suit at an SCCA weekend
Alex Martini holding a racing helmet at SEMA
Alex Martini standing through the sunroof of a tan Toyota 4Runner

Brands we've worked with

MartiniWorksMetaMartiniTireWheelExpertsFindMySetupMazda MotorsportsBC RacingContinental TireNASCARWhatsAppCadillacNissanGran TurismoGeneral TireMartiniWorksMetaMartiniTireWheelExpertsFindMySetupMazda MotorsportsBC RacingContinental TireNASCARWhatsAppCadillacNissanGran TurismoGeneral Tire
Alex Martini and Bekah Martini sitting against the Miata race car

Upcoming events

No upcoming events right now.

Alex Martini sitting on the hood of a yellow Nissan Skyline

Work With Us!

Whether you need a voice to represent your brand, an enthusiast to experience a new vehicle, or a driver to test a new product, I'd be happy to help! We travel globally to do exactly that and the 1.5M followers we have across socials love to see it too!